Systems and methods for automatic bill pay enrollment

ABSTRACT

A system for bill pay enrollment may comprise at least one subsystem that scans a paper a bill into a digital image, at least one subsystem that recognizes information on the digital image, and at least one subsystem that uses at least some of the recognized information to enroll a payee into a bill pay system.

CROSS REFERENCE TO RELATED APPLICATIONS

The patent applications below (including the present patent application) are filed concurrently and share a common title and disclosure, each of which is hereby incorporated herein by reference in its entirety:

U.S. patent application Ser. No. 12/241,443, entitled “ SYSTEMS AND METHODS FOR AUTOMATIC BILL PAY ENROLLMENT,” now abandoned; and

U.S. patent application Ser. No. 12/241,454 entitled “ SYSTEMS AND METHODS FOR AUTOMATIC BILL PAY ENROLLMENT,” now abandoned.

The present patent application is also related to U.S. patent application Ser. No. 11/321,025, entitled “Remote Deposit of Checks”, filed Dec. 29, 2005, which is hereby incorporated by reference in its entirety.

BACKGROUND

Bill pay services offer a service to pay a user's bills automatically each pay period. Traditionally, enrolling in a bill pay service involved manually entering or adding payee information for each separate payee. This is often a less than optimal member experience, which requires the user to manually enter information off the bill, including payee name, address, phone number, account number, etc.

In this regard, there is a need for systems and methods that overcome shortcomings of the prior art.

SUMMARY

This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter.

In consideration of the above-identified shortcomings of the art, systems and methods for automatic bill pay enrollment are provided. For several embodiments, a system for bill pay enrollment may comprise at least one subsystem that scans a paper bill into a digital image, at least one subsystem that recognizes information on the digital image, and at least one subsystem that uses at least some of the recognized information to enroll a payee into a bill pay system.

Other features and embodiments are described below.

BRIEF DESCRIPTION OF THE DRAWINGS

Systems and methods for automatic bill pay enrollment are further described with reference to the accompanying drawings in which:

FIG. 1 is a block diagram representing an exemplary computing device suitable for use in conjunction with implementing automatic bill pay enrollment;

FIG. 2 illustrates an exemplary networked computing environment in which many computerized processes may be implemented to perform automatic bill pay enrollment;

FIG. 3 is a flow chart illustrating an example process for automatic bill pay enrollment;

FIG. 4 is a system diagram illustrating an example system for automatic bill pay enrollment;

FIG. 5 is a system diagram illustrating an example system for automatic bill pay enrollment using a bar code on a paper bill; and

FIG. 6 is a flow chart illustrating an example additional process for automatic bill pay enrollment.

DETAILED DESCRIPTION

Certain specific details are set forth in the following description and figures to provide a thorough understanding of various embodiments. Certain well-known details often associated with computing and software technology are not set forth in the following disclosure to avoid unnecessarily obscuring the various embodiments. Further, those of ordinary skill in the relevant art will understand that they can practice other embodiments without one or more of the details described below. Finally, while various methods are described with reference to steps and sequences in the following disclosure, the description as such is for providing a clear implementation of various embodiments, and the steps and sequences of steps should not be taken as required to practice the embodiments.

Referring next to FIG. 1, shown is a block diagram representing an exemplary computing device suitable for use in conjunction with implementing the processes described below. For example, the computer-executable instructions that carry out the processes and methods for automatic bill pay enrollment may reside and/or be executed in such a computing environment as shown in FIG. 1. The computing environment 220 is only one example of a suitable computing environment and is not intended to suggest any limitation as to the scope of use or functionality of the embodiments. Neither should the computing environment 220 be interpreted as having any dependency or requirement relating to any one or combination of components illustrated in the exemplary computing environment 220. For example a computer game console may also include those items such as those described below for use in conjunction with implementing the processes described below.

Aspects of the embodiments are operational with numerous other general purpose or special purpose computing environments or configurations. Examples of well known computing systems, environments, and/or configurations that may be suitable for use with the embodiments include, but are not limited to, personal computers, server computers, hand-held or laptop devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like.

Aspects of the embodiments may be implemented in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Aspects of the embodiments may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

An exemplary system for implementing aspects of the embodiments includes a general purpose computing device in the form of a computer 241. Components of computer 241 may include, but are not limited to, a processing unit 259, a system memory 222, a graphics interface 231, a graphics processing unit (GPU), video memory 229, and a system bus 221 that couples various system components including the system memory 222 to the processing unit 259. The system bus 221 may be any of several types of bus structures including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of bus architectures. By way of example, and not limitation, such architectures include Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MCA) bus, Enhanced ISA (EISA) bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus also known as Mezzanine bus.

Computer 241 typically includes a variety of computer readable media. Computer readable media can be any available media that can be accessed by computer 241 and include both volatile and nonvolatile media, removable and non-removable media. By way of example, and not limitation, computer readable media may comprise computer storage media and communication media. Computer storage media include both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media include, but are not limited to, random access memory (RAM), read-only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical disk storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to store the desired information and which can accessed by computer 241. Communication media typically embody computer readable instructions, data structures, program modules or other data in a modulated data signal such as a carrier wave or other transport mechanism and include any information delivery media. The term “modulated data signal” means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. By way of example, and not limitation, communication media include wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, radio frequency (RF), infrared and other wireless media. Combinations of the any of the above should also be included within the scope of computer readable media.

The system memory 222 includes computer storage media in the form of volatile and/or nonvolatile memory such as ROM 223 and RAM 260. A basic input/output system (BIOS) 224, containing the basic routines that help to transfer information between elements within computer 241, such as during start-up, is typically stored in ROM 223. RAM 260 typically contains data and/or program modules that are immediately accessible to and/or presently being operated on by processing unit 259. By way of example, and not limitation, FIG. 1 illustrates operating system 225, application programs 226, other program modules 227, and program data 228.

The computer 241 may also include other removable/non-removable, volatile/nonvolatile computer storage media. By way of example only, FIG. 1 illustrates a hard disk drive 238 that reads from or writes to non-removable, nonvolatile magnetic media, a magnetic disk drive 239 that reads from or writes to a removable, nonvolatile magnetic disk 254, and an optical disk drive 240 that reads from or writes to a removable, nonvolatile optical disk 253 such as a CD-ROM or other optical media. Other removable/non-removable, volatile/nonvolatile computer storage media that can be used in the exemplary operating environment include, but are not limited to, magnetic tape cassettes, flash memory cards, digital versatile disks, digital video tape, solid state RAM, solid state ROM, and the like. The hard disk drive 238 is typically connected to the system bus 221 through a non-removable memory interface such as interface 234, and magnetic disk drive 239 and optical disk drive 240 are typically connected to the system bus 221 by a removable memory interface, such as interface 235.

The drives and their associated computer storage media discussed above and illustrated in FIG. 1 provide storage of computer readable instructions, data structures, program modules and other data for the computer 241. In FIG. 1, for example, hard disk drive 238 is illustrated as storing operating system 258, application programs 257, other program modules 256, and program data 255. Note that these components can either be the same as or different from operating system 225, application programs 226, other program modules 227, and program data 228. Operating system 258, application programs 257, other program modules 256, and program data 255 are given different numbers here to illustrate that, at a minimum, they are different copies. A user may enter commands and information into the computer 241 through input devices such as a keyboard 251 and pointing device 252, commonly referred to as a mouse, trackball or touch pad. Other input devices (not shown) may include a microphone, joystick, game pad, satellite dish, scanner, or the like. These and other input devices are often connected to the processing unit 259 through a user input interface 236 that is coupled to the system bus 221, but may be connected by other interface and bus structures, such as a parallel port, game port or a universal serial bus (USB). A monitor 242 or other type of display device is also connected to the system bus 221 via an interface, such as a video interface 232. In addition to the monitor 242, computer 241 may also include other peripheral output devices such as speakers 244 and printer 243, which may be connected through an output peripheral interface 233.

The computer 241 may operate in a networked environment using logical connections to one or more remote computers, such as a remote computer 246. The remote computer 246 may be a personal computer, a server, a router, a network PC, a peer device or other common network node, and typically includes many or all of the elements described above relative to the computer 241, although only a memory storage device 247 has been illustrated in FIG. 1. The logical connections depicted in FIG. 1 include a local area network (LAN) 245 and a wide area network (WAN) 249, but may also include other networks. Such networking environments are commonplace in offices, enterprise-wide computer networks, intranets and the Internet.

When used in a LAN networking environment, the computer 241 is connected to the LAN 245 through a network interface or adapter 237. When used in a WAN networking environment, the computer 241 typically includes a modem 250 or other means for establishing communications over the WAN 249, such as the Internet. The modem 250, which may be internal or external, may be connected to the system bus 221 via the user input interface 236, or other appropriate mechanism. In a networked environment, program modules depicted relative to the computer 241, or portions thereof, may be stored in the remote memory storage device 247. By way of example, and not limitation, FIG. 1 illustrates remote application programs 248 as residing on the remote memory storage device 247. It will be appreciated that the network connections shown are exemplary and other means of establishing a communications link between the computers may be used.

It should be understood that the various techniques described herein may be implemented in connection with hardware or software or, where appropriate, with a combination of both. Thus, the methods and apparatus of the embodiments, or certain aspects or portions thereof, may take the form of program code (i.e., instructions) embodied in tangible media, such as floppy diskettes, CD-ROMs, hard drives, or any other machine-readable storage medium wherein, when the program code is loaded into and executed by a machine, such as a computer, the machine becomes an apparatus for practicing the embodiments. In the case of program code execution on programmable computers, the computing device generally includes a processor, a storage medium readable by the processor (including volatile and non-volatile memory and/or storage elements), at least one input device, and at least one output device. One or more programs that may implement or utilize the processes described in connection with the embodiments, e.g., through the use of an application programming interface (API), reusable controls, or the like. Such programs are preferably implemented in a high level procedural or object-oriented programming language to communicate with a computer system. However, the program(s) can be implemented in assembly or machine language, if desired. In any case, the language may be a compiled or interpreted language, and combined with hardware implementations.

Although exemplary embodiments may refer to utilizing aspects of the embodiments in the context of one or more stand-alone computer systems, the embodiments are not so limited, but rather may be implemented in connection with any computing environment, such as a network or distributed computing environment. Still further, aspects of the embodiments may be implemented in or across a plurality of processing chips or devices, and storage may similarly be effected across a plurality of devices. Such devices might include personal computers, network servers, handheld devices, supercomputers, or computers integrated into other systems such as automobiles and airplanes.

Referring next to FIG. 2, shown is an exemplary networked computing environment in which many computerized processes may be implemented to perform the processes described below. For example, parallel computing may be part of such a networked environment with various clients on the network of FIG. 2 using and/or implementing automatic bill pay enrollment. One of ordinary skill in the art can appreciate that networks can connect any computer or other client or server device, or in a distributed computing environment. In this regard, any computer system or environment having any number of processing, memory, or storage units, and any number of applications and processes occurring simultaneously is considered suitable for use in connection with the systems and methods provided.

Distributed computing provides sharing of computer resources and services by exchange between computing devices and systems. These resources and services include the exchange of information, cache storage and disk storage for files. Distributed computing takes advantage of network connectivity, allowing clients to leverage their collective power to benefit the entire enterprise. In this regard, a variety of devices may have applications, objects or resources that may implicate the processes described herein.

FIG. 2 provides a schematic diagram of an exemplary networked or distributed computing environment. The environment comprises computing devices 271, 272, 276, and 277 as well as objects 273, 274, and 275, and database 278. Each of these entities 271, 272, 273, 274, 275, 276, 277 and 278 may comprise or make use of programs, methods, data stores, programmable logic, etc. The entities 271, 272, 273, 274, 275, 276, 277 and 278 may span portions of the same or different devices such as PDAs, audio/video devices, MP3 players, personal computers, etc. Each entity 271, 272, 273, 274, 275, 276, 277 and 278 can communicate with another entity 271, 272, 273, 274, 275, 276, 277 and 278 by way of the communications network 270. In this regard, any entity may be responsible for the maintenance and updating of a database 278 or other storage element.

This network 270 may itself comprise other computing entities that provide services to the system of FIG. 2, and may itself represent multiple interconnected networks. In accordance with aspects of the embodiments, each entity 271, 272, 273, 274, 275, 276, 277 and 278 may contain discrete functional program modules that might make use of an API, or other object, software, firmware and/or hardware, to request services of one or more of the other entities 271, 272, 273, 274, 275, 276, 277 and 278.

It can also be appreciated that an object, such as 275, may be hosted on another computing device 276. Thus, although the physical environment depicted may show the connected devices as computers, such illustration is merely exemplary and the physical environment may alternatively be depicted or described comprising various digital devices such as PDAs, televisions, MP3 players, etc., software objects such as interfaces, COM objects and the like.

There are a variety of systems, components, and network configurations that support distributed computing environments. For example, computing systems may be connected together by wired or wireless systems, by local networks or widely distributed networks. Currently, many networks are coupled to the Internet, which provides an infrastructure for widely distributed computing and encompasses many different networks. Any such infrastructures, whether coupled to the Internet or not, may be used in conjunction with the systems and methods provided.

A network infrastructure may enable a host of network topologies such as client/server, peer-to-peer, or hybrid architectures. The “client” is a member of a class or group that uses the services of another class or group to which it is not related. In computing, a client is a process, i.e., roughly a set of instructions or tasks, that requests a service provided by another program. The client process utilizes the requested service without having to “know” any working details about the other program or the service itself. In a client/server architecture, particularly a networked system, a client is usually a computer that accesses shared network resources provided by another computer, e.g., a server. In the example of FIG. 2, any entity 271, 272, 273, 274, 275, 276, 277 and 278 can be considered a client, a server, or both, depending on the circumstances.

A server is typically, though not necessarily, a remote computer system accessible over a remote or local network, such as the Internet. The client process may be active in a first computer system, and the server process may be active in a second computer system, communicating with one another over a communications medium, thus providing distributed functionality and allowing multiple clients to take advantage of the information-gathering capabilities of the server. Any software objects may be distributed across multiple computing devices or objects.

Client(s) and server(s) communicate with one another utilizing the functionality provided by protocol layer(s). For example, HyperText Transfer Protocol (HTTP) is a common protocol that is used in conjunction with the World Wide Web (WWW), or “the Web.” Typically, a computer network address such as an Internet Protocol (IP) address or other reference such as a Universal Resource Locator (URL) can be used to identify the server or client computers to each other. The network address can be referred to as a URL address. Communication can be provided over a communications medium, e.g., client(s) and server(s) may be coupled to one another via TCP/IP connection(s) for high-capacity communication.

In light of the diverse computing environments that may be built according to the general framework provided in FIG. 2 and the further diversification that can occur in computing in a network environment such as that of FIG. 2, the systems and methods provided herein cannot be construed as limited in any way to a particular computing architecture. Instead, the embodiments should be construed in breadth and scope in accordance with the appended claims.

Referring next to FIG. 3, shown is a flow chart illustrating an example process for automatic bill pay enrollment. First, a user may scan in (301) one or more paper bills received from a payee for example at their home computer or other computing device. The scanning process may also be integrated with a web site interface associated with a bill pay service provider such as a financial institution of the user. For example, the image acquiring and user interface component of the scanning process may be handled according to the scanning process, digital image processing and technology disclosed in previously filed and commonly assigned patent application U.S. patent application Ser. No. 11/321,025, entitled “Remote Deposit of Checks”, filed Dec. 29, 2005, which is hereby incorporated by reference in its entirety.

Once the image of the one or more bills is acquired, optical character recognition (OCR) or other image processing technology may be used to recognize (303) identifiers on the bill indicating where relevant information is on the bill to enroll the user in a bill pay system. Examples of this information comprise the payee name, payee address, and account number. Also, other information may also be helpful such as the monthly or minimum payment amount due, due date, etc. This information may be recognized by labels that are commonly used on paper bills such as “account number” being located to the left or above the account number on the paper bill. To the extent the system cannot recognize needed data from the scanned in paper bill, the system may prompt the user for such information during the process.

The recognized information is then used (305) to automatically enroll the payee in the bill pay system. Once the payee is enrolled in the bill pay system, the bill pay system will cause the payee to be continued to be paid on a due date chosen by the user. Alternatively, a due date may be suggested or automatically used by the bill pay system according to a due date acquired from the scanned paper bill. Also, the system may prompt the user (at the user's discretion) to verify the enrollment information before the payee is enrolled in the bill pay system. For multiple bills a user may scan multiple documents in one batch, each document containing billing information for a different payee to be enrolled in the bill pay system, and the process described above may be automatically repeated for each bill or document scanned.

Referring next to FIG. 4, shown is a system diagram illustrating an example system for automatic bill pay enrollment. Shown is an example paper bill 419. On the paper bill 419, shown is example information that may be recognized and used by the scanning system 401. These items may comprise but are not limited to: the bank or payee name and address 407, a subheading 409, an account number 411, a new balance amount 413, a minimum payment due amount 415, and a payment due date 417.

The scanning system 401 may be similar to that of the scanning system and interface described in the information identification system described in U.S. patent application Ser. No. 11/321,025, entitled “Remote Deposit of Checks”, filed Dec. 29, 2005, (which is hereby incorporated by reference in its entirety), wherein the scanning of the document is completed through a web interface that takes control of a home scanner of a user and assists the user through the scanning process. For example, once the paper bill 419 is scanned, it may be presented to the user over a web interface in which the user may identify the borders of the document or key areas on the document containing or associated with relevant information that needs to be captured.

The information identification system 403 identifies the relevant information by using OCR, for example, to recognize the common labels or other identifiers as described above within the document and may search within the proximity of those identifiers for the relevant information.

The automatic bill pay enrollment system 405 then takes the identified relevant information from the information identification system 403 and enters this information into a database used by a bill pay system to enroll the payee in the bill pay system. The automatic bill pay enrollment system 405 may assign the payee a unique identifier in order to identify the payee for subsequent bill paying procedures associated with that payee.

Referring next to FIG. 5, shown is a system diagram illustrating an example system for automatic bill pay enrollment using a bar code on a paper bill. Note the bar code 501 example on the paper bill 419 example. Relevant information for enrolling the payee may be encoded in the bar code 501. In this way a bar code reader or scanner may be part of the scanning system 401 such that the relevant information may be read and input by scanning the bar code instead of or in addition to the entire paper bill 419.

Referring next to FIG. 6, shown is a flow chart illustrating an example additional process for automatic bill pay enrollment. First, a user may scan (601) the bar code as described above such that the relevant information may be read and input by scanning the bar code instead of or in addition to the entire paper bill. The information read from the bar code on the paper bill is then used (603) to enroll the payee in the bill pay system. Additionally, the system may check (605) for duplicate enrollments based on the payee information and then notify the user of such findings or errors. Also, other actions may be taken based upon information read from the scanned paper bill or scanned bar code. For example, a due date may be suggested (607) or used based upon a due date read from the scanned paper bill. Also, marketing messages or notices may be sent to the user based on other information read on from the paper bill. For example, if the bill is for a credit card and an interest rate is read from the paper bill or determined from the payment amounts, etc. then an automatic offer for a lower interest credit card or to transfer balances may be made to the user.

It is noted that the foregoing examples have been provided merely for the purpose of explanation and are in no way to be construed as limiting of the present invention. While the invention has been described with reference to various embodiments, it is understood that the words which have been used herein are words of description and illustration, rather than words of limitations. Further, although the invention has been described herein with reference to particular means, materials and embodiments, the invention is not intended to be limited to the particulars disclosed herein; rather, the invention extends to all functionally equivalent structures, methods and uses, such as are within the scope of the appended claims. Those skilled in the art, having the benefit of the teachings of this specification, may effect numerous modifications thereto and changes may be made without departing from the scope and spirit of the invention in its aspects. 

1. A system for bill pay enrollment comprising: at least one subsystem that scans a paper bill into a digital image; at least one subsystem that locates on the digital image a label for sought information; at least one subsystem that searches within a predefined proximity of the label on the digital image for the sought information; at least one subsystem that uses at least a portion of the sought information to identify a payee; and at least one subsystem that determines if the payee is already enrolled in a bill pay system and enrolls the payee in the bill pay system if the payee is not already enrolled in the bill pay system.
 2. The system of claim 1 wherein the sought information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 3. The system of claim 1 wherein the at least one subsystem that locates the label comprises at least one subsystem that searches for particular information in an area of the digital image associated with the particular information.
 4. The system of claim 3 wherein the particular information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 5. The system of claim 1 wherein the at least one subsystem that scans comprises at least one subsystem that performs scanning of the bill through an interface for bill pay enrollment, said interface operable for taking remote control of a scanner of a user for said scanning.
 6. The system of claim 5 further comprising at least one subsystem that provides the interface via a bill pay services provider.
 7. A method for bill pay enrollment comprising: scanning a paper bill into a digital image; locating, using a processor, a label on the digital image; searching within a predefined proximity of the label on the digital image for sought information; identifying a payee for the paper bill using at least a portion of the sought information; enrolling the payee into a bill pay system; and checking for a duplicate enrollment of the payee in the bill pay system.
 8. The method of claim 7 wherein the sought information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 9. The method of claim 7 wherein the locating the label comprises searching for particular information in an area of the digital image associated with the particular information.
 10. The method of claim 9 wherein the particular information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 11. The method of claim 7 wherein the scanning comprises performing scanning of the bill through an interface for bill pay enrollment, said interface taking remote control of a scanner of a user for said scanning.
 12. The method of claim 11 wherein the interface is provided by a bill pay services provider.
 13. A non-transitory computer readable medium for bill pay enrollment, the computer readable medium having computer readable instructions stored thereon which, when executed by one or more processors, configure the one or more processors for: scanning a paper bill into a digital image; locating on the digital image a label for sought information; searching within a predefined proximity of the label on the digital image for the sought information; identifying a payee for the paper bill using at least a portion of the sought information; and enrolling the payee into a bill pay system in response to a determination that the payee is not already enrolled in the bill pay system.
 14. The computer readable medium of claim 13 wherein the sought information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 15. The computer readable medium of claim 13 wherein the computer readable instructions for locating the label comprise computer readable instructions for searching for particular information in an area of the digital image associated with the particular information.
 16. The computer readable medium of claim 15 wherein the particular information comprises one or more of the following: an account number, a payee name, a payee address, a payment amount, a payment due date.
 17. The computer readable medium of claim 13 wherein the computer readable instructions for scanning comprise computer readable instructions for performing scanning of the bill through an interface for bill pay enrollment, said interface taking remote control of a scanner of a user for said scanning.
 18. The computer readable medium of claim 17 further comprising computer readable instructions for providing of the interface by a bill pay services provider.
 19. The system of claim 1 further comprising at least one subsystem that identifies a payment due date based on the sought information and schedules, in the bill pay system, a payment to the payee based on the payment due date.
 20. The method of claim 7 further comprising scheduling, in the bill pay system, a payment to the payee based on a payment due date provided by a user.
 21. The computer readable medium of claim 13 wherein the instructions further configure the one or more processors for: identifying a marketing message based on information in the digital image; and sending the marketing message to a user. 